A Glimpse of The Current Trends that Rules E-Commerce User Experience (UX)

A Glimpse of The Current Trends that Rules E-Commerce User Experience (UX)

Posted by: Chirag Shivalker | Posted on: January 8th, 2015 | Posted in: Web Design and Development Guide

Continuous growth and evolution has become an integral part of the e-commerce industry!

In fact, this constant progress has promoted many market gurus to be on their toes to find out various innovative ways and means to make Ecommerce more effective.


Ecommerce website design and development has been scaling new heights; considering this, one needs to put all the pieces like Search Engine Optimization (SEO) and other site performance metrics such as traffic analysis and conversion rates in its proper place to derive maximum advantage.

Along with these factors, one more important metric has, of late, gained immense prominence – User Experience Assessment or UXA is a crucial parameter on which the site’s success is judged.

UX is something very subjective, much more like a person’s opinion – It primarily depends on the individual users’ rating their experiences on different websites.

As the scope of e-commerce sites is getting wider; the designs are getting better and more sophisticated.

It is through the UX surveys that you can get into the mind of the shoppers and understand their likes and dislikes.

Here are some of the current UX trends that are finding its way into the ecommerce sector and also helping the developers and designers to give a proper shape to their designs.

Users Love Bigger Product Images!

To quote one of the researcher, “if a picture is worth a thousand words, a good product picture on your e-commerce site is worth a thousand dollars”.

In these few sentences, lies the crux of an intuitive UX! It is seen that users are very fond of larger images that let them see the product in detail and things that sometimes get missed in the product descriptions. This makes the decision faster and easier.

Simple-to-Use Coupons and Discounts to Get the Trust and Loyalty!

It is seen that online stores that have simple-to-use coupons and discounts usually get better outcomes.

Users usually desire to see the discounts before they move to the checkout process. Displaying the offers and codes early during the shopping process and applying it automatically to the qualifying purchases, raises the sales and results into customer loyalty.

Another important thing – Don’t raise the expectations of the customers; if you cannot fulfil it, by showing offers or discounts that are outdated or not applicable.

Inadequate Product Descriptions Can Cost Sales

Bigger pictures means less screen space and this eventually leads to less descriptive details or an illegible copy.

In fact, mobile ecommerce sites needs to be carefully designed; since due to their smaller screen sizes, and making one format work for another has resulted into decreased satisfaction.

So, if there is a space crunch on a smartphone screen, layer the product information; however don’t apply this to your desktop shopper. Don’t let the desktop user to navigate unnecessarily especially when there’s enough room on the page.

All in all, though UXA is not only driver for ecommerce sites; however, it is one of the major drivers; since it helps you to gain powerful insights into consumer behavior and preferences and decide the further course.

About the Author:


Chirag Shivalker is one of the very few business writers with flair of social commentary through his technical writing. With A decade long experience in technology writing and trend analysis Chirag is an expert in technology and technological trends along with business writing. Technology in mind and words at will Chirag is an all-rounder who has established his writing capabilities’ in multiple technology disciplines.


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