Choosing the Right CMS – A Modern Business Requirement

Choosing the Right CMS – A Modern Business Requirement

Posted by: Chirag Shivalker | Posted on: December 5th, 2014

 

 

 

 

In this technology driven business environment; content is crucial! In other words, if you want to connect, interact with and attract your clients, then you need to deliver fresh and innovative content on a regular basis.

Website and blog are both very important platforms through which you can deliver content. In fact, posting content that generates interest and brings the potential clients to your website is actually the best marketing tool or strategy you can ever have.

But managing a business site is not an easy task; it is not like running a personal blog where you can muse, rant and ramble about anything you feel like. Here it is important to be consistent, provide reliable content and do that in a professional manner – and it is there when a robust content management system (CMS) comes to your rescue.

What will you ensure rather consider before you choose a content management system? Read on to know.

  1. Trouble-free Administration

The admin dashboard is a critical part of any CMS and therefore it should be easy-to-understand and use. The overall functionality need to be free from complexities so that it is easy to manage all the tasks necessary for content production. This includes:

Role management for editors, contributors and others.

Notifications to files.

Management of multiple sites if required.

Addition of functionality using modules and plugins.

Monitoring scheduled content and related assets.

Moreover, it much easier to handle the content workflow using a single piece of software giving everyone the proper access according to the level of their responsibility. This will streamline the content production and mitigate the complexities.

  1. Excellent Publishing Tools

Robust publishing tools are the backbone of any CMS for modern business; very much similar to the content you publish to interact with your strategic customers and audience. A good CMS needs to adapt to the different types of content you require to publish – right from the short news items to lengthy articles, along with integrating a publication workflow.

A CMS which can handle SEO, tag content, images and other multimedia from within the same publishing interface is the best choice.

  1. Incorporated SEO Tools

Google is known for constantly altering its search algorithms. And this makes the search engine optimization a herculean task.

A robust CMS necessarily should have a series of in-built SEO tools to help you create URLs that can be easy to use for both readers and search engines. The CMS will also help you to add keywords and tags, format the headings according to your requirements, as well as ensure that you have all the alt tags for images. Apart from this, it checks whether you adhere to the accessibility guidelines and evade duplicate content.

  1. Social Media Integration

Social media sites have attained a cult-status. And that is why any modern CMS must be compatible with the social media tools. This implies that the CMS should make it easy to add social media sharing buttons for some of the critical sites to any page or piece of content in order to push people to share the content with their audiences.

All in all, a CMS for modern business can only be a success when it has some of the above listed features.

About the Author:

Chirag Shivalker is one of the very few business writers with flair of social commentary through his technical writing. With A decade long experience in technology writing and trend analysis Chirag is an expert in technology and technological trends along with business writing. Technology in mind and words at will Chirag is an all-rounder who has established his writing capabilities’ in multiple technology disciplines.

 

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